Icebreaker announced that Shana Frahm will join the brand as global head of public relations in its U.S. headquarters in Portland, OR office. She will be responsible for developing and executing the New Zealand company’s global public relations stra
Year: 2014
Bullet Bunker Selects LAKE Strategic Marketing
LAKE Strategic Marketing, a brand marketing agency for the outdoors, has been selected by Gary Mol's Bullet Bunker, a system that stops – and contains – bullets shot at it, to serve as its agency of record…
EOTech Announces New Website Launch
EOTech, a Michigan based manufacturer of holographic weapon sights, has launch a newly revamped website…
Urban Outfitters Appoints New President of North America
Urban Outfitters Inc., the parent of the Anthropologie, Bhldn, Free People, Terrain and Urban Outfitters brands, has appointed Trish Donnelly as new president for the Urban Outfitters brand in North America. Donnelly was most recently served as president
Adidas Promotes Mark King to Lead North America
The Adidas Group has appointed Mark King, who had been TaylorMade-Adidas Golf's CEO, as president of Adidas Group North America effective June 1. King succeeds Patrik Nilsson, who has decided to leave the company for personal reasons and will take on
Musto Partners with Centerstone
Musto, the offshore sailing apparel and accessories brand, is collaborating with CenterStone Technologies, a leader in B2B e-commerce, to launch “Navigate.” Navigate is a customer interface tool that allows sales representatives, distributors
3D Industries Partners with a New Glove Factory in Fujian, China
3D Industries has partnered with a new BSCI Compliant factory in Fujian province of China that it said will lower costs for its clients in the snow, outdoor and motorsports apparel industries…
47 Brand Launches New Global Platform and Creative Campaign
’47 Brand, the sports lifestyle apparel and headwear brand, announced the launch of “Let Your You Out” – its new global brand platform and creative campaign…
Bass Pro Shops to Open in Upstate South Carolina
Bass Pro Shops disclosed plans to open a new store in Spartanburg County, S.C.. The store, which will be the company's third in South Carolina, will be located between Greenville and Spartanburg on Interstate 85 at…
Sportsman’s Warehouse Shares Open Below Original IPO Rice Target
Sportsman's Warehouse Holdings, Inc. shares began trading in the $9.50 to $10 range Thursday, or below the $11 to $13 range underwriters had initially sought. The Utah-based outdoor retailer said it expects to raise approximately $70.3 million from a
Timberland Appoints VP, Sales, EMEA
Timberland announced the appointment of Mariano Alonso to VP, sales, Timberland EMEA. Alonso will report into Timo Schmidt-Eisenhart, president Timberland EMEA…
Michael Bloomberg to Spend $50 Million on Gun Control Group
Former New York mayor and gun control advocate Michael Bloomberg announced that he will spend $50 million to promote gun control efforts. Bloomberg told The New York Times that he plans on spending $50 million to build a “grass-roots network”
Bass Pro Shops Stores Host Special Firearms Training Events
Bass Pro Shops stores across the country will host Set Your Sights events April 25-27, 2014…
Bill Hicks Adds Lionheart to Product Line
Bill Hicks & Co., Ltd., a distributor for the hunting and shooting industries, adds Lionheart Industries to their product line…
Contour Selects Verde Brand Communications as Partner
Contour, LLC has appointed Verde Brand Communications to provide public relations and other services as it prepared to enter the point-of-view cameras market…
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