LAKE Strategic Marketing, a brand marketing agency for the outdoors, has been selected by Gary Mol's Bullet Bunker, a system that stops – and contains – bullets shot at it, to serve as its agency of record. The firm will support programs including content marketing and messaging, media relations, media buying and advertising promotions.

“We selected LAKE Strategic Marketing for their significant consumer marketing expertise in the outdoor world,” said Gary Mol, co-owner for Bullet Bunker. “We found the team to have tremendous creativity and passion for our business. They understand the evolving role of our business and have the ability to tell the Bullet Bunker story successfully.”