Fits, the manufacturer of premium performance and lifestyle sockwear, will help support some of the world’s most elite cycling athletes at Stage 6 of the USA Pro Challenge in Vail, CO. As one of the top cycling events in North America, 128 world-cla
Year: 2014
Point 3 Basketball Secures Patent
Point 3 Basketball, the performance apparel brand focused on basketball, has been granted U.S. Patent 8,769,716 on its invention of DRYV Moisture Control Technology. DRYV is designed to provide an absorbent layer in moisture wicking performance garments.
Legacy Paddlesports Pulling Plug on Dealer Sales of Whitewater Boats
Legacy Paddlesports has informed its dealer base that it will shift its Liquidlogic whitewater boat brand to a direct-to-consumer model starting Oct. 1, 2014…
The National Deer Alliance Selects Marketing Group
The newly formed National Deer Alliance (NDA) announces that it has selected Providence Marketing Group (PMG) as its media relations agency of record…
Gun Control Group Asks Kroger to Ban Frearms
Moms Demand Action for Gun Sense in America has petitioned Kroger’s to prohibit the open carry of guns in its stores…
Thriving TJX to Open Sierra Trading Post Store in Denver Next Week
Thriving off-price retailer The TJX Companies Inc. will open the first of two new Sierra Trading Post (STP) stores in Denver next week in its first expansion of the business since acquiring it at the end of 2012…
Reynolds Cycling Promotes Erwin to New GM-Europe Position
Reynolds Cycling, manufacturer of high-performance race wheels for mountain and road bikes and pioneer in carbon fiber and aero technology, has promoted Travis Erwin to the newly created position of European general manager…
BRG Sports’ Klodnicki to Present at OIWC Interbike Event
OIWC, or Outdoor Industries Women's Coalition, announced that Jessica Klodnicki, executive vice president and general manager of Bell Helmets & Blackburn Accessories, will be the featured speaker at the Interbike Keynote and Awards Presentation on We
Famous Footwear Partners with Girls on the Run
Sharing a commitment to inspire girls everywhere to achieve their limitless potential, Girls on the Run and Famous Footwear announced a national partnership…
Vans Holds Grand Opening for House of Vans London
After more than a year in the making, on Aug. 9, House of Vans London opened its doors. Spread across five tunnels and nestled beneath London’s Waterloo Station, the opening weekend saw the space come to life with a series of live gigs, screenings,
Adidas Snowboarding to Sponsor Louif Paradis
Adidas Snowboarding added Louif Paradis, the elite snowboarder, to its roster of sponsored athletes.
MapMyFitness Offers Gear Tracker Powered by Zappos.com
MapMyFitness has partnered with Zappos.com to offer a Gear Tracker to its mobile apps that tracks usage and reminds users when it’s time to replace their gear…
Freewaters to Be Official Footwear Partner of Channel Islands Surfboards
Freewaters footwear announced an exclusive Channel Islands Surfboards sandal collection for Spring 2015 that will debut at Surf Expo in September…
Orage Caps Off Senior Management Changes
Orage appointed Cedric Morisset as vice president of sales, effective Aug. 18. Morisset joins Eric D’Anjou, founder and president of Mtn Dewds Distribution, alongside Mike Nick, VP of marketing to round out its senior management team…
Legacy Paddlesports Shifting Whitewater Brand to Direct Only Model
Legacy Paddlesports will stop selling its Liquidlogic whitewater boats through dealers Oct. 1, 2014 and shift to a direct-to-consumer model. Legacy Partner Shane Benedict said while the move is painful it is right for the company, its employees and the wh
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