Söfft Shoe Company, a division of HHBrown Shoe Company, has officially announced it’s relocation of their corporate offices. Söfft Shoe Company, formerly called Lowell Shoe Company, has resided in Hudson, NH for the past 25 years. As of September 10, Söff
Month: October 2007
Reebok Supports Breast Cancer Awareness
Reebok has again signed on as the official global footwear and apparel sponsor of the 2008 Avon Walk Around the World for Breast Cancer. Reebok's Pink Ribbon branded products help raise awareness for the Avon events and, in addition, Reebok has made
Pony Back in Endorsement Game
Pony International signed an endorsement agreement with Wilson Chandler, the New York Knicks 2007 first-round draft pick, for the re-launch of its performance basketball line for fall 2007. Wilson will be featured in a national advertising campaign that
KEEN Launches Sustainability Contest
KEEN has launched Hybrid.STAND, an innovative initiative designed to inspire ideas around sustainability. Hybrid.STAND includes two major components: the STAND online contest and a documentary film. The campaign culminates at the Hybrid.STAND Festival in
REI Prototype Store Opens October 5 in Boulder
Recreational Equipment, Inc. will open its first prototype store on Oct. 5 to test new retail concepts and the performance of green building features, including state-of-the-art technology and environmentally-friendly materials. Findings from the working
NBA Sees Wade, Iverson Top Jersey Sales in Europe
Dwayne Wade of the Miami Heat and Allen Iverson of the Denver Nuggets head the list of the most popular NBA jerseys in Europe. Four European players were among the top eight, including Tony Parker of the Spurs (No.3), Boris Diaw of the Suns (No. 6), Pau G
VF Promotes Wiseman to CEO; McDonald to Continue as Chairman
The Board of Directors of VF Corporation reports that president and COO Eric C. Wiseman will become CEO, effective Jan. 1, 2008. Wiseman, 51, will succeed CEO Mackey J. McDonald, who will continue to serve as Chairman of VF's Board of Directors…
Glove It Names National Sales Manager
Glove It, LLC has added Brian Lohman as their national sales manager. Brian is an 18 year veteran of the golf, resort and specialty retail industry. Most recently, Brian was VP of sales for the Oxford Golf Group. In addition to his experience on the man
IZOD Signs Three New Licenses
Phillips-Van Heusen Corporation has signed three new licensees for its fast-growing IZOD brand. M.Z. Berger & Co. has been licensed to design, produce and market men’s, women’s and unisex watches and timepieces under the IZOD brand. Accessory Network Grou
Heelys to Sponsor Disney’s Endurance Series Kids’ Races
Heelys, Inc. announces its partnership with Disney’s Wide World of Sports as title sponsor of the Endurance Series Kids’ Races through 2008. As part of the arrangement, the Heelys National Skate Team will be performing demonstrations through 2008 with sp
LPGA Unveils New Logo/Online Shop
The LPGA released a new logo, an updated version of the “swinging lady” mark, its fourth different logo in the tour's 58-year history. It also opened an online store at www.LPGAproshop.com…
Nike, Apple, Sued Over Nike+iPod
A Highland, Utah-based shoe company, Leaper Footwear, has filed suit against Apple and Nike over the Nike+iPod Sport Kit. According to documents filed in Utah's District Court indicate. Leaper's founders, Greg and Kenny Anderson, claim the Spor
etnies Girl Supports Breast Cancer Awareness Month
etnies Girl has partnered with Boarding for Breast Cancer (B4BC) by releasing a special-edition tee shirt and sandal during the month of October, National Breast Cancer Awareness month. A special-edition tee shirt and sandal that will be sold at select st
Victorinox Swiss Army Opens U.S. Headquarters
The new North American corporate headquarters of Victorinox Swiss Army, Inc. officially opened Oct. 1 in Monroe, Conn. The facility, which has some 200 employees, is both the official North American headquarters and the official distribution center of Vic
Hydrapak Purchases Gel-Bot Product Line from vDw
Hydrapak said is has purchased Gel-Bot product Line from Venture Design Works. The main offering of the line is the patented GEL-BOT bottle, a water bottle that incorporates a separate nutritional gel chamber for a product that uniquely combines hydration
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal