Hydrapak said is has purchased Gel-Bot product Line from Venture Design
Works. The main offering of the line is the patented GEL-BOT bottle, a
water bottle that incorporates a separate nutritional gel chamber for a
product that uniquely combines hydration with nutrition. The new
offerings provide Hydrapak the opportunity to address athletes’ total
nutritional and hydration needs.

Terms were not disclosed.

“We are excited to bring these new products from Venture Design Works
on board and enhance the distribution of these already well received
products,” remarks Matt Lyon, President of Hydrapak. “We have acquired
these products specifically because they target both hydration and
nutrition. We have been searching for more venues in market where we
are recognized for hydration innovations, and the GEL-BOT and Soft
Flask give us immediate product offerings as well as some great
technology to build from in the future.”

GEL-BOT is a water bottle with an integrated gel flask. Using patented
ENERGY-CORE technology, GEL-BOT allows consumption of energy gel or
water from one bottle. GEL-BOT is easy to use, even while riding or
running. Just squeeze the bottle with the valve pushed in to get gel or
pull the valve out and squeeze to get water, just like a regular water
bottle.

SoftFlask is a gel flask designed for optimal performance. Made of
medical grade urethane, SoftFlask is soft and flexible which allows you
to squeeze out every drop of gel that you put in. Unlike traditional
gel flasks, SoftFlask works equally well whether it is filled with one
serving of gel or six.

Venture Design Works (vDw) is a product design firm. Started by a few
designers who split their time evenly between designing bleeding edge
consumer products (for companies such as Nike, Eli Lilly,
Proctor&Gamble, Pepsi, McDonald's, Giro, BE Aerospace and Pfizer)
and playing outdoors, vDw is a way for the founders to pursue passions,
outdoors and design. “At Venture Design Works, we search out
like-minded innovative brands to augment our company’s mission and
Hydrapak does just that, “ states vDw product manager Anthony
Pigliocampo.

Launched in 2001, Hydrapak was introduced to satisfy the growing demand
from athletes for personal hydration systems. Hydrapak creates the best
hydration systems available for any activity and encourages athletes to
get off the bottle!