Snowsports Merchandising Corporation, a buying group of specialty ski and snowboard shops in the wintersports industry, had 12 of its members win SKI Magazine’s Gold Medal shop award.

  • Alpine Shop, St. Louis, MO
  • Buchika’s Ski Shop, Salem, NH
  • Danzeisen & Quigley, Cherry Hill, NJ
  • Footloose, Mammoth Lakes, CA
  • Freestyle, Charlottesville, VA
  • Hoigaard’s, Minneapolis, MN
  • Nestor’s/The Warming Hut, Whitehall, PA
  • Peter Glenn of Vermont, Ft. Lauderdale, FL
  • Pinnacle Ski Shop, Reading, PA
  • Ski & Tennis Station, Winston-Salem, NC
  • St. Bernard Sports, Dallas, TX
  • Viking Ski Shop, Chicago, IL

Gold Medal shops are recognized by the readers of SKI magazine as the best, based on staff expertise, selection, price and value, backshop services, bootfitting and innovative programs.

“I’m proud to be associated with the finest specialty shops in the country,” stated SMC President, Tom Gately. “They deserve the recognition for many years of hard work. I’m also especially pleased that Viking Ski Shop, Chicago, IL, won the National Gold Medal Shop of the Year. SMC members have had a prominent place since the beginning of the National Shop of the Year award. With the announcement of Viking, this makes 4 out of 6 years that the national award went to an SMC member.”