Skram Media Restructures Climbing Magazine…

Shortly after acquiring Climbing Magazine from Primedia, Skram Media has decided to restructure the title and move the primary editorial offices out of their current Carbondale, CO location. The new offices should open in April and will be located in Boulder, CO. In addition, Matt Samet, currently the magazine’s senior editor, will be promoted to editor in chief. The restructure will result in some job losses, which were announced to the staff early last week.

Skram Media’s founder & publisher, Mark Crowther, said that the restructure was necessary for the health of the magazine and, “(This) is the result of some cold, hard facts to do with how this business has been run, and how media is changing.” He went on to say, “Technology is transforming much of what we do and how we do it…”
Shortly after the announced restructure, John DiCuollo, formerly Climbing Magazine’s ad director, landed a position with the Carbondale-based PR firm, Backbone Media. He will hold the position of account manager for both Big Agnes and Thorlos.

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Teresa Hartford

Teresa Hartford Group Publisher & Creative Director | SGB Media teresa@sgbonline.com | 704.651.5741

Skram Media Restructures Climbing Magazine

Skram Media will restructure of Climbing Magazine following the acquisition of the title from Primedia at the end of 2006, including opening new editorial offices in Boulder, CO.

The restructure will see the editorial team remain in Colorado, with a new editorial office opening in Boulder in April, headed by Matt Samet – currently the magazine’s Senior Editor. The restructure results in some job losses. The moves were announced at the magazine earlier today.

Skram Media’s Founder & Publisher, Mark Crowther, said that the restructure “is the result of some cold, hard facts to do with how this business has been run, and how media is changing.” He went on to say that “technology is transforming much of what we do and how we do it,” adding that “today’s digital workflow allows publishers to produce magazines more efficiently while still maintaining journalistic integrity.”

In a communication to the staff, Crowther said, “I know this is a difficult time for us all – it’s never easy to see colleagues and friends leave.” He said that the restructure was necessary for “the health of the magazine” and to help “move quickly into a digital future.” He added that under the new structure, CLIMBING Magazine had for the first time in recent years “enormous potential for innovation and growth.”

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