ZipFit has appointed Chris Dominick as managing director, head of North American sales. Thomas May joins the company as director of operations and international sales.

ZipFit was founded in 1989 by Sven Coomer, who gained his expertise from designing ski boots for Nordica, Atomic and what is now Full Tilt. ZipFit’s liners include self-molding cork composite, leather, neoprene, and wool insulation.

Dominick said, “I have been skiing in ZipFits for over ten years and have been intrigued by the company’s potential for growth. Sven and Mary are brilliant, but the brand is a big lift for them. I am thrilled to bring the legacy of ZipFit into the 21st century and provide space for Sven to continue innovating so we can deliver best-in-class ski boot liners,” said Dominick who has five years of experience in business development with Wise Bar, a superfood bar he and his brother developed.

May said, “I have skied in ZipFit liners for years and reached out to Sven and Mary because I could not find a way to easily get a pair for my wife here in Europe, so I proposed to help them with that,” said May.

May will help to establish an online sales presence for ZipFit and a streamlined distributor and dealer experience. He brings fluency of the European and South American markets to the team — born in the U.S., lived in Chile and is now settled with his family in Northern Italy.

Coomer will remain as president and chief designer of ZipFit. For the last decade, he and his wife Mary Dominick Coomer have been operating ZipFit out of their home in Aspen, CO.