In a survey of 9,200 shoppers, Zappos.com took top honors in the sixth annual NRF Foundation/American Express Customers' Choice survey, conducted by BIGresearch.


While many of these companies are not new to the list, newcomer for 2010, Newegg (#10) jumped five spots to make the top 10 this year. Continuing to impress shoppers with their stellar service, Amazon.com (#2), LL Bean (#3), Overstock.com (#4), Lands' End (#5), JC Penney (#6), Kohl's (#7), QVC (#8) and Nordstrom (#9) round out the remainder of the list.


In order the companies were Zappos (1), Amazon.com (2), LL Bean (3), Overstock.com (4), Lands’ End (5), JC Penney (6), Kohl’s (7), QVC (8), Nordstrom (9) and Newegg (10).