At the beginning of November, Zaful launched a campaign destined for UCLA (University of California, Los Angeles), CSULB (California State University, Long Beach) and USC (University of Southern California) to bring their latest activewear to LA students. Bringing selected collections, Zaful kicked off its first campus campaign and showed off its stylish and activewear vibe to the vibrant students.
The effort represents the four-year brand’s first offline campaign to interact with the students in LA. With a registration and an Instagram post at Zaful’s booth, participants got coupons, free leggings and a chance to win a trip to Hong Kong. On their first day at UCLA, Zaful booth attracted hundreds of students to visit and take photos. Zaful’s “Guess the price, get the prize” game drew in many students and the booth was soon surrounded by prize seekers.
More details are available HERE.
