In line with November 27’s Giving Tuesday, Fun Socks, a division of United Legwear and Apparel Co. (ULAC), announced a formalized partnership with Delivering Good (formerly K.I.D.S and Fashion Delivers), a globally-recognized organization that bestows new product donations on children, families and individuals challenged by poverty and natural disaster.
The partnership will launch online at delivering-good.org; on funsocks.com and in-store at the Fun Socks retail locations in New York and Los Angeles.
The program, entitled Delivering Fun, will operate under the “1-for-1” model: one pair of socks for every pair purchased. Delivering Fun will ensure that large annual donations of socks – the #1 most requested item amongst the homeless– are brought to people who need them most, with the goal of donating 1 million pairs of socks within a one year period. Beginning on December 4th, National Sock Day, Fun Socks will bring the philanthropic partnership to life, delivering on the promise of fun with live activations during New York City’s morning commute. Fun Socks street teams will be stationed at highly trafficked commuter hubs, handing out free socks, details on the partnership, and information about how they can personally get involved and impact donations.
“Over the past three years, United Legwear & Apparel Co. has worked with Delivering Good by helping, along with others in the industry, to collect and distribute over 3.2 million pairs of socks to those in need, particularly the homeless,” said Isaac E. Ash, founder, CEO and president of United Legwear & Apparel Co. “So while our giving is not unprecedented, the connection to Fun Socks is new. We’re thrilled to have a distribution partner in Delivering Good, and we look forward to increasing previous years’ donations starting now.”
“United Legwear & Apparel Co. has been a trusted friend and partner of Delivering Good for many years,” said president and CEO of Delivering Good, Lisa Gurwitch. “In 2016, Isaac Ash first seeded this concept of securing one million pairs of socks to support our mission of providing new, essential items to those in need. We continue to be inspired by his passion and ability to encourage the entire sock industry to give back. Now, with our partnership with Fun Socks, we look forward to the impact that consumers will have as they help make a difference!”