Yuba Bicycles, makers of electric and pedal powered cargo bikes, has hired Jeff Wuerthe as a sales representative for the Eastern U.S. effective immediately. Wuerthele will be responsible for developing dealer relations and consumer demand throughout the region.
Wuerthele brings an extensive, 20-year background of the cycling industry to the Yuba team. Most recently, he represented Bicycle Times and Dirt Rag as advertising and event sales. Prior to that, he represented Kona, Fox Racing and Diamondback.
“Jeff brings a ton of positive energy and proven bicycle sales experience,” said Yuba founder and owner Ben Sarrazin, “He lives the Yuba Lifestyle in his hometown of Pittsburgh, PA, where he gets around mostly by bike. We are pleased to have Jeff join the team representing Yuba in markets east of the Mississippi.”
“The timing is perfect,” said Wuerthele. “I am thrilled to represent Yuba Bikes and contribute to this emerging bicycle and lifestyle category.”
