PMI’s Stanley brand gained a new Marketing Director with the hire of Lisa Wood. From the brand’s U.S. headquarters in Seattle, Wood will help solidify the strong foothold the Stanley brand has created within existing markets while also driving growth and expansion with new consumer groups.

“Lisa is a fantastic addition to the Stanley leadership team. She’s a successful global brand builder with the energetic passion and proven experience to take Stanley to the next level and expand our consumer engagement,” said Kelly Kraus, Vice President, PMI Stanley brand.

Wood comes to PMI’s Stanley brand having most recently served as brand development manager for Continental Tire where she led the brand strategy from positioning to communication strategies to increase the overall market share for the tire company. Prior to Continental, Wood handled the introduction of the luxury overland camping brand ARB 4×4 Accessories to the North, South and Central American markets.

“The opportunity to work with a century-old brand with such a rich history as Stanley is amazing. And the caliber of talented people on this team speaks volumes about the excitement and energy behind this brand,” said Wood. “I am thrilled to be a part of the Stanley team and look forward to contributing to the continued growth of the brand.”

Originally from Vancouver, BC, Wood is excited to return to the Pacific Northwest where she enjoys almost every kind of cycling, running and more recently SUPing in the Puget Sound.