Yamaha U.S. Marine Business Unit promoted Will Mitchell to district sales manager, OEM, Region 044, responsible for growing and maintaining relationships with boat builders, including Ranger Tugs, Hewes Marine, North River Boats, Renaissance Marine Group, Skeeter Boats, Shallow Sport, and G3 Boats.

“Will is a valuable member of the OEM sales team,” said Adam Hall, OEM division manager, Yamaha Marine Group. “His knowledge and leadership are an asset to Yamaha, and we look forward to his contributions as he works to grow Yamaha’s relationships with boat builders in the Pacific-Northwest, Texas and Missouri.”

A member of the Yamaha team since 2018, Mitchell has worked in numerous roles within the company. He joined Yamaha Marine Operations in 2021 as an operations account coordinator, placing and maintaining orders for boat builders and dealers, finding solutions for customers and assisting with warranty registrations. In his most recent position, Mitchell was the OEM regional sales coordinator, responsible for supporting the regional manager in all aspects of the OEM Division, including sales, marketing and boat shows.

Mitchell reports directly to Hall.