Yamaha U.S. Marine Business Unit has appointed Bryan Seti as the new national sales and marketing manager for its G3 Boats. Seti will continue as GM of Yamaha’s WaterCraft Division. Seti will leverage his 25 years of sales and marketing expertise in both positions to move the G3 and WaterCraft brands business.
“Bryan brings a unique perspective to this role that will support a more powerful brand position for G3,” said Ben Speciale, president of Yamaha U.S. Marine Business Unit. “His experiences and a focus on strengthening dealer relationships will help lay a new foundation and position the organization for future success.”
During his 25 years with Yamaha Motor Corporation, USA, Seti led the WaterCraft Group. Notably, Seti served as the chairperson of the Board of Directors of Grow Boating, the marketing arm of the National Marine Manufacturers Association.
Before joining Yamaha, Seti served as director of Marketing at Diamondback Bicycles, leading the California-based brand to unprecedented success through his innovative sports and lifestyle marketing programs.
Seti reports to Ben Speciale, president of Yamaha U.S. Marine Business Unit for Yamaha’s WaterCraft division, and to Marc Castillo, GM of G3 Boats, for G3 initiatives.
Yamaha’s U.S. Marine Business Unit, based in Kennesaw, Ga., is responsible for the sales, marketing and distribution of Yamaha Marine products in the U.S., including Yamaha Outboards, Yamaha WaveRunners, Yamaha Boats, G3 Boats, and Skeeter Boats, and supports 2,400 dealers and boat builders nationwide.
Images courtesy Yamaha U.S. Marine Business Unit
