Yamaha U.S. Marine Business Unit has appointed Scott Higgins as division manager for outboard marketing. In his new role, Higgins oversees Yamaha Marine advertising, events, tournaments and sponsorships, Yamaha pro staff, and Yamaha Marine dealer education. He succeeds Susan Camp, who retired in August 2024.
“Scott’s 21 years of experience with Yamaha Marine and in-depth knowledge of the industry will maximize synergies and strengths across the organization,” said Mark Tracy, VP of Yamaha U.S. Marine Business Unit. “With his guidance, we will elevate Yamaha’s position as a premium brand as we continue to tell the Yamaha story across all marketing mediums.”
Higgins began his career at Yamaha in 2003 as a regional sales coordinator in the Dealer Sales division. He reportedly rounded out his business knowledge by working in four different roles within the Dealer Sales, OEM and Operations divisions. Most recently, Higgins served as the division manager of operations where he “led the team through the supply chain challenges presented by the pandemic,” the company said.
Higgins’ team is responsible for digital and print advertising, content development, social media, customer relationship management, and dealer co-op programs. In addition, the Yamaha Marine Marketing team manages trade shows, sponsorship agreements, events, Yamaha’s pro team, Yamaha dealer education online learning modules, and live training events.
Higgins reports to Mark Tracy, VP of Yamaha U.S. Marine Business Unit.
Yamaha’s U.S. Marine Business Unit, based in Kennesaw, GA, is responsible for the sales, marketing, and distribution of Yamaha Marine products in the U.S., including Yamaha Outboards, WaveRunners and Boats, G3 Boats, and SkeeterBoats.
Images courtesy Yamaha Marine
