Yamaha Motor Co., Ltd. announced plans to cease making snowmobiles by 2025 after 55 years in production.
The company plans to end sales of snowmobiles in Europe through the 2024 model year and in North America through the 2025 model year, with Japan selling through its in-stock inventory.
Yamaha said, “In 1968, Yamaha released its first snowmobile, the SL350, by applying small engine technology which it developed in the motorcycle business. Over the past 55 years, Yamaha developed snowmobiles for sports, leisure and business use as a means of transportation, mainly in snowy areas found in North America and Europe. Yamaha also aimed to grow the business through the early introduction of environmentally friendly 4-stroke models and alliances with other companies. However, Yamaha has concluded it will be difficult to continue a sustainable business in the snowmobile market. Going forward, Yamaha will concentrate management resources on current business activities and new growth markets.”
Yamaha said it plans to ensure the availability of parts, service and related customer service now and after completing the final production run.
Production of the recently introduced 2024 models is underway and scheduled for fall delivery. Yamaha distributors will work with dealers to minimize the impact and best position business over the next 12-to-36 months.
Yamaha expects the effect on consolidated business results to be “minor” and said, “Yamaha snowmobile dealers and customers throughout the world have proven to be among the most passionate. Yamaha thanks and cherishes all for their years of loyalty and shared enjoyment of this special winter pastime.”
Photo courtesy Yamaha
