Yamaha Motor Corp., USA, will enter the U.S. electric bicycle market in 2018.

Yamaha will launch its “Yamaha Power Assist Bicycles” brand to the U.S. at Interbike in Las Vegas, September 20-22. The company will showcase its prototype models at the show.

“Yamaha has been a pioneer, inventor, and innovator in electric bicycles for more than two decades,” said Terry Okawa, president, Yamaha Motor Corp., USA.

Yamaha Motor Company Ltd. launched the world’s first electrically power assisted bicycle in 1993 and has since produced more than 4 million drive units and sold over 2 million Yamaha power assist bicycles. YMC supplies class-leading e-Bike Systems to select OEM partners worldwide.

“Everyone at Yamaha is excited to be entering the rapidly expanding U.S. e-Bike market and sharing Yamaha’s passion for exciting products and legendary product performance, innovative design, quality and reliability with the growing e-Bike audience,” said Rob Trester, division manager, new business development division, which is launching the Yamaha Power Assist Bicycles brand.

Yamaha’s Power Assist Bicycles are scheduled to be available at U.S. dealers starting in 2018.

Yamaha Motor Corporation, USA is headquartered in Cypress, CA. Its product offerings include Power Assist Bicycles, ATV and Side-by-Side vehicles, motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, accessories and apparel.

Yamaha also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia.

Photo courtesy Yamaha