Yaktrax, the snow and ice traction specialist, introduced a new website at yaktrax.com and an updated marketing campaign.
These efforts underscore a commitment to advancing the Yaktrax brand by helping to educate the consumer on how to maximize winter fun and safety while simplifying the process of shopping and buying the right traction device for any activity.
“We’re very excited to employ streamlined tools that bring our message more directly to current and potential consumers, allowing them to intelligently shop and buy the products that best complement their needs and lifestyle,” said Greg Stryker, director of marketing for Yaktrax. “We are proud of our efforts and we look forward to seeing the results this winter.”
The new yaktrax.com website will offer customers the perfect platform for researching and identifying the product they need. A new “Compare” feature simplifies the process while a “Find it Locally” link will instantly provide a list of nearby brick-and-mortar retailers. The “News and Blog” section will feature helpful winter tips along with contributions from Yaktrax’ Cold Conquerors ambassadors on the benefits of traction throughout the season.
Photo courtesy Yaktrax
