Wrangler, which is part of Kontoor Brands, announced the expansion of its outdoor apparel line with the launch of All Terrain Gear (ATG) by Wrangler.
The outdoor apparel collection includes pants and shirts with quick-drying, water repellent fabric, mesh venting, convertible wearing systems, UPF 30 protection, and recycled materials. Each piece was created using 3D virtual design. . Items are priced in a range from $19.99 for shirts to $109.99 for outerwear.
“At Wrangler, we have a unique and intimate understanding of the importance of durability and versatility, having outfitted cowboys and outdoor adventurers for decades,” said Tom Waldron, VP and global brand president, Wrangler. “ATG by Wrangler couples the durability and quality consumers know and trust from Wrangler with the functional benefits required to produce a rugged and versatile outdoor apparel collection. Unlike most other outdoor companies, we’re proud to provide everyday consumers with outdoor apparel that includes premium functionality and dynamic comfort, without a premium price tag.”
Kontoor Brands was spun-off from VF Corp earlier this year.
Photo courtesy Wrangler
