Woox, designer and manufacturer of firearms and performance gear, officially named Ben Fleming as chief executive officer and vice president of Sales.
Fleming brings over a decade of experience in the shooting industry, most notably as VP of Sales at Bergara/BPI Outdoors, guiding the company through a growth phase in the U.S. marketing, building distributor relationships and expanding its nationwide dealer network.
Woox crafts its products in the Italian artisanal heritage and American innovation and has built a following among hunters, marksmen and outdoorsmen. Fleming’s leadership will “further strengthen the brand’s commitment to its core values: authenticity, precision and functional beauty,” the company commented in a media release.
As CEO and VP of Sales, Fleming will lead Woox’s global sales strategy, accelerate brad expansion across dealer and distributor networks and guide the company into its next chapter of product innovation and market growth.
Woox, based in Hickory, NC, manufactures rifle stocks, knives, axes, and accessories—using natural materials, including walnut, steel and leather.
Images courtesy Woox
