Woolrich has promoted David May to Director of E-Commerce.
In his new expanded role, May will be responsible for the company’s e-commerce website, including site design, development, implementation, maintenance, and upgrades as well as web service systems and online marketing programs.
“David has a superb understanding of the intricacies of e-commerce and web applications and is an avid outdoorsman for a perspective that is invaluable to our business,” said Gary DeGaetano, VP direct to consumer. “He’s been a great asset and we look forward to continued successes under his leadership as we expand our e-commerce initiatives.”
May joined Woolrich in 2006 as Internet marketing manager and was the lead on the Woolrich.com migration to the ATG e-commerce platform and the Amazon.com integration.
