Woolrich promoted Keith Myers to national sales manager. In his new role, Myers will be responsible for the supervision and development of the field sales representatives, the expansion of the Woolrich brand within the account structure and the development of strategies and selling programs that heighten consumer awareness at the account level.
“Keith will bring a strengthened consistency to sales management that will allow for faster communications, improved understanding of market needs and quicker reaction to those opportunities,” said Jerry Rinder, vice president of sales for Woolrich. “His new position acknowledges his valued leadership role on the team and his sincere passion for Woolrich.”
Prior to becoming national sales manager, Myers was the sales representative for North and South Carolina, Virginia and West Virginia, where he established himself as a valuable member of the sales force and a significant contributor to the overall success of the company. He has strong outdoor sales background that will contribute to his success at Woolrich, including his position as the director of sales at Swiss Army Brands, Inc where he was responsible for sales on the East coast, his role as the regional/territory and bell key manager at Sperry Top-Sider, and his experience as the southeast regional sales manager for Timberland Corporation where he supervised eight sales representatives.
