Wilson Sporting Goods Co. signed a multiyear deal with Indiana Fever Guard Caitlin Clark as part of its athlete roster. Wilson will roll out signature basketball collections celebrating her “continued legacy. Wilson reported that its product team will also work with her on innovations across the WNBA, NBA, and basketball categories.
“Wilson is made to celebrate the most iconic moments in sport, and we have always aligned ourselves with trailblazers who break boundaries and write their own story,” said Amanda Lamb, head of global brand at Wilson. “Caitlin Clark is not just a record-setting athlete but a cultural icon who has had a profound impact on the game. We couldn’t be prouder to join forces with her to continue innovating basketball both on and off the court.”
As part of Wilson’s athlete roster, Clark will test, advise and provide feedback on a range of Wilson basketball products “further advancing how Wilson continues to improve the game from youth to pro.” Wilson will drop collections that celebrate “Clark throughout the rest of 2024,” and work with her to “creatively direct her first signature basketball line that will debut later this year.”
“Wilson has been with me across some of the most pivotal moments in my career so far, and I couldn’t be more excited to continue driving basketball forward alongside them,” sad Clark, the NCAA Division I all-time leading scorer and WNBA rookie. “It feels surreal to have my own basketball collection and to affect what that means for future generations of athletes.”
The first drop in the collection is live, featuring Wilson’s classic white and gold WNBA basketball with “personalized laser engravings celebrating iconic Clark moments.” Consumers can choose one of three designs to personalize their basketball. This drop is available exclusively at Wilson.com.
A key component of Wilson’s collaboration with Clark will be enabling nationwide access to play for kids. Products in the collection will be available for consumers at various price points and across Wilson’s direct-to-consumer channels and key retailers. Wilson will also support the Caitlin Clark Foundation and aid in the organization’s mission of “uplifting and improving the lives of youth and their communities through education, nutrition and sport– three pillars” Clark believes were foundational in her success.
Image courtesy Wilson
