Wild Rye has added two new members to its leadership team: Megan Odom, national sales manager, and Sara Gerritts, chain operations manager.
“Both of these remarkable women bring a wealth of experience and a passion for the outdoors that aligns perfectly with our brand’s values and mission,” said Cassie Abel, CEO and founder of Wild Rye. “With their extensive industry backgrounds, they are already making an immediate impact. Megan has hit the ground running by attending Winter Sports Market to showcase our new winter outerwear collection to snowsport retailers, and Sara is diving into optimizing our supply chain operations to ensure we’re positioned for continued growth.”
As National Sales Manager, Megan Odom, who is based in Bozeman, MT, is responsible for leading Wild Rye’s North American sales team and driving growth through various key initiatives. “Her background in business development and new market strategy at Stio and REI uniquely equips her to strengthen Wild Rye’s presence,” the company said in a media release. “She will oversee sales channel strategy, evaluate and develop new sales avenues — such as group and corporate sales — and manage and expand the network of sales representatives.”
The company added that Odom will work closely with its e-commerce team to “ensure smoother communication and safeguard retailers from over-discounting as Wild Rye returns to its position as a full-priced brand.”
“Her expertise in building community partnerships, driving fundraising efforts and fostering collaborative innovation will be pivotal as Wild Rye scales its operations and deepens its industry impact,” the company noted in the release.
Based out of Wild Rye’s headquarters in Sun Valley, ID, Sara Gerrits joins the company with substantial operations and supply chain management experience, having worked with various outdoor industry brands, including Backcountry.com and Traeger Grills.
“Gerritts brings a proven track record of delivering impactful results and driving efficiency across diverse industries,” the company said. “Gerritts’ expertise in organizational management, strategic project leadership, and advanced analytics, paired with strong communication skills, will be instrumental in optimizing Wild Rye’s supply chain processes as the brand continues to grow.”
Images courtesy Wild Rye
