Women’s footwear brand, White Mountain, signed a new licensing agreement with Legwear Concepts to distribute legwear (socks and hosiery) for women, men and kids. The license agreement also includes the Cliffs by White Mountain sandal brand and is the first legwear license for White Mountain.
The legwear collection includes basic everyday socks, performance socks, compression socks, boot socks, heavyweight and cozy socks for men, women and kids, and hosiery. The first collections will launch in the Fall of 2023.
“This licensing agreement with Legwear Concepts, Inc. marks a pivotal moment in our business for the White Mountain brand, allowing us to explore new product categories, cultivate fresh retail relationships and connect with a broader consumer base. Legwear Concept’s unparalleled knowledge, expertise and capabilities make them an ideal partner for us to collaborate with as we strive to offer our customers the very best in products. As we continue to expand, this partnership marks the first of many exciting licensed collaborations under the American Exchange Group umbrella,” said Alen Mamrout, CEO of American Exchange Group.
“Our team has been focused on expanding the product offerings of White Mountain and Cliffs beyond our core category of women’s footwear since being acquired by American Exchange Group earlier this year. This new licensing partnership is a strategic move aligned with our mission to grow and diversify our customer base and product categories and propel the business forward with White Mountain and Cliffs. With the strength of our brands and market relationships, we were able to secure this partnership in just a few months. We are thrilled to enter into a new product category and are excited to partner with Legwear Concepts, Inc., known for their expertise and capabilities in the industry,” said Cynthia Nixon, VP of licensing and brand development at American Exchange Group.
“Legwear Concepts is thrilled to be the first to manufacture a brand-new category for White Mountain and Cliffs by introducing the socks, legwear and hosiery assortment to the market. Our mission is to provide unbeatable comfort to your sole while maintaining the classic American-style identity of White Mountain and Cliffs. This partnership will fill a much-needed void in the market by expanding the current success of White Mountain and Cliffs into the kids, ladies, and men’s sock retail channels. The expertise of our design team tailors our product line to merchandise perfectly with their renowned footwear to present a strong presence of White Mountain and Cliffs globally,” said Benny Lati, president of Legwear Concepts.
