Whistler Blackcomb announced a three-year retail and marketing partnership with Icebreaker. The multi-faceted agreement will put Whistler Blackcomb’s staff in premium Icebreaker merino wool base layers beginning this Fall 2014; and create brand and marketing touch points at retail in Whistler Village, onmountain and via consumer promotions year-round.
“We are thrilled to bring Icebreaker into our family of corporate partnerships,” says Stuart Rempel, senior vice president of marketing and sales at Whistler Blackcomb. “The Icebreaker brand is built on a love of the outdoors and values that align perfectly with Whistler Blackcomb.”
“As a brand that strives to inspire adventures in nature, Icebreaker is excited to partner with Whistler Blackcomb – one of North America’s most iconic mountain playgrounds,” says Justin Walford, general manager of Icebreaker Canada. “Canada is one of Icebreaker’s highest performing countries, largely due to the premium Canadians put on investing in high quality outdoor apparel. This partnership is the perfect way to introduce an international audience of winter and summer sports enthusiasts to the brand.”
As product ambassadors, Whistler Blackcomb’s 300 employees in Guest Services, Snow School Sales and Summer Patrol will experience the benefits of Icebreaker’s soft, lightweight and breathable merino wool, which regulates body temperature in summer and winter and – as a natural fabric – is resistant to odor. Consumers will have access to Icebreaker at CAN-SKI and other Whistler Blackcomb retail locations beginning in August, 2014. The partnership also includes branding via mountain-wide signage and collateral, and consumer marketing via digital, social media and promotions.
