West Marine along with its trading partner 3M, recently was recognized by the Voluntary Interindustry Commerce Standards Association (VICS) for excellence in integrating the company's collaborative, planning, forecasting and replenishment operations.
The CPFR program awarded uses all nine steps of the VICS CPFR process. In their program, West Marine is primarily responsible for developing sales and order forecasts in active collaboration with its suppliers. This process ultimately improves in-stocks and on-time shipments, reduces lead-time and lost sales, and increases average order value.
“On behalf of the West Marine category management team and the more than 200 participating West Marine suppliers, we're honored to be recognized with this award,” said Larry Smith, senior vice president, planning and replenishment. “The honor represents West Marine's commitment to accuracy in replenishment forecasting as well as the company's dedication to improving our customers' experience by providing improved fulfillment and higher in-stock levels in stores.”
