Walmart has appointed Denise Incandela, the current SVP for the company’s women’s group, elevated brands and e-tailers/DTCs, as its new head of apparel.
In her new role, Incandela will oversee the retailer’s apparel offerings across channels and private label brands in all categories.
Incandela joined Walmart in 2017 as SVP and group general manager of the company’s e-commerce fashion group, elevated brands and e-tailers/DTCs. Since joining the retailer, she has been responsible for a notable expansion in its fashion offerings, helping to launch original lines including Free Assembly, and collaborations with celebrities, including Walmart’s denim partnership with Sofia Vergara.
Prior to Walmart, Incandela was interim CEO at Aerosoles. Prior to that, she was president, global digital and CIEM at Ralph Lauren, leading the brand’s $700 million global consumer-direct business. Incandela also spent more than 14 years at Saks Fifth Avenue in executive roles, including EVP, Chief Marketing Officer and EVP/ President, Saks Direct.
“Denise is an experienced retailer with incredibly deep fashion and apparel expertise, having over 20 years growing and transforming retail brands,” said Walmart EVP and Chief Merchandising Officer Scott McCall in an internal memo cited by WWD on Friday. “She’s been recognized across the industry for her innovation and vision, the leadership of teams and delivering results,” he added.
“I’m thrilled to be leading apparel and private brands for Walmart,” said Incandela. “Since joining the company, I’ve been focused on establishing Walmart as a destination for fashion—a place where customers can discover quality and on-trend fashion no matter their style or budget.”
Photo courtesy Walmart/Denise Incandela