Authentic Brands Group (ABG), the owner of a global portfolio of lifestyle and entertainment brands, announced the expansion of Volcom in partnership with China Ting Group, a China-based lifestyle company specializing in retail development and brand building.
Through this partnership, The China Ting Group becomes a partner as ABG furthers its global Volcom brand strategy to distribute its products in key markets. Two new Volcom stores opened in June in the Mixc Mall in Hangzhou’s shopping district and in the Sanya Summer mall in China’s surfing and beach resort capital. The China Ting Group has plans to launch twelve stores across the region by the end of this year.
“We are bringing Volcom’s board sports lifestyle to China,” said Jarrod Weber, Group President Lifestyle, Chief Brand Officer at Authentic Brands Group. “As a brand that is authentically rooted in this culture, Volcom has significant appeal to young consumers around the globe.”
“We look forward to building a successful, long-term partnership with Authentic Brands Group”, said Ray Ting, Vice President, at The China Ting Group. “As America’s first boarding company, Volcom is known throughout the world for innovation and integrity and we’re excited to bring it into the mainstream here in China.”
Photo courtesy Volcom
