Viridian Green Laser Sights has hired Matt Frank its as National Sales Manager.

As the National Sales Manager, Frank will lead all aspects of sales efforts including distributor, dealer, and OEM relationships. Most recently, Frank was a Regional Sales Manager with Crimson Trace Corporation.

“Matt Frank is an exciting addition to our team for many reasons,” said Brian Hedeen, President of Viridian. “Matt brings many years of industry experience to Viridian, including a sales role with a firearm manufacturer, as an independent rep, and most recently with a laser sight manufacturer. Matt’s ability to create and maintain long term relationships fits very well with Viridian’s emphasis on excellent customer service and nurturing long-term mutually beneficial business relationships. Additionally, Viridian Green Laser Sights has been experiencing rapid sales growth and Matt’s experience will help us put the proper framework in place for continued growth as more and more consumers and dealers adopt daytime visible Viridian Green Lasers.”