Victoria’s Secret Expands PINK Collegiate Collection

Victoria's Secret's PINK Collegiate Collection has been expanded to more than 50 colleges and universities. VS PINK launched its co-branded Collegiate Collection in July 2008,
which features VS PINK's brand iconography and the names
and logos of the top universities on fashion apparel.

The IU PINK Collegiate Collection includes boyfriend pants, pullover hoodies and tees, ranging from $26.50 to $54.50.

Last fall, VS PINK launched “Nominate Your School,” an online program
that encouraged customers to vote for their schools to be added to the
PINK Collegiate Collection. Over the past six months, PINK received
more than 10 million votes for hundreds of different schools.

Launched in 2004, VS PINK is a fully articulated lifestyle collection for young women.