VF Corp.’s Napapijri brand hired Christopher Raeburn as global creative director. Raeburn, the founder and creative director for the Raeburn brand, was the global creative director for VF’s Timberland brand from 2018 to 2022. Previously, he was artistic director at Victorinos Swiss Army from 2013 to 2016.
Raeburn’s first design project for Napapijri will reportedly be a capsule collection for SS 2025, while his first complete collection across men’s and women’s will follow in FW 2025.
“I’m passionate about creating authentic, functional and responsible designs that incorporate innovative materials and products. Napapijri is a brand that truly embodies these qualities,” Raeburn shared. “I’m excited to work with the team and explore the incredible Napapijri archive that dates back to the start of the brand in 1987 and holds an incredible amount of rich detail and innovation. Together we’ll elevate our products with modernity, functional fashion, and digital innovation. The goal is to ensure that this approach is reflected in every creative touch point for the Napapijri community and beyond.”
A graduate of the Royal College of Art, Raeburn reportedly
“pioneered” his “Remade, Reduced, Recycled” approach to design through London Fashion Week applied to menswear, womenswear, luggage, and accessories.” Raeburn has also collaborated with Moncler, The North Face, Barbour, Timberland, and Tommy Hilfiger.
“Christopher will join us as we venture into the next phase of our journey to become more design-led and elevated,” said Napapjiri in a LinkedIn post. “His distinctive take on fashion design as a driver of positive change will inject Napapijri’s iconic visual and stylistic identity with cutting-edge vitality and will push the boundaries of its longstanding dedication to responsible materials and innovation.”
Photo courtesy of Napapijri
