November 2023 featured to usual articles for the start of the holiday shopping season and the end of the retail fiscal quarter, including the usual soon-to-be-forgotten prognostications and pontifications about holiday selling forecasts, Black Friday weekend sales results, and third quarter financials that reflect the reality of the active lifestyle market, but it was a dramatic job cutting announcement from VF Corporation, parent of The North Face, Vans, Timberland, Dickies and Jansport that got the most attention on SGB Media over the 30-day period.

Vista Outdoor has been in the new quite a bit after laying out its transition plan to sell off its ammo businesses and rename the remaining parent company outdoor brands, but Colt CZ came late to the party and attempted to throw a wrench into those plans with an acquisition offer that came a bit too late to even be considered an “11th hour offer” due to its poor timing, Still, the story garnered the #2 spot for November’s most-read before Vista quickly rejected the deal offer before month-end.

Wolverine World Wide is another company experiencing the pains of rapid acquisitions and consolidation in the active lifestyle space and the market found its disappointing third-quarter results and the resulting acceleration of a transformation plan, including layoffs and cost cutting, along with the reorganization of its operating structure a very compelling read.

SGB Media continued to be the top resource for delivery business news for the active lifestyle market, with nearly a half million SGB Update newsletters emailed through the month to a subscriber base of over 60,000 industry professionals, with nearly 50 percent Open Rate, an 11 percent Click-to-Open rate, and a Click Rate of more than 5 percent, all rates far above industry standards.

SGB Media wishes to thank key long-time advertisers such as Body Glide, Teflon, Thermore, Aetrex, Skechers, and Ortholite, and new partners Lycra and Powerstep, for ensuring SGB brings the daily news to you on a complimentary basis. They are critical to bringing this service to your mailbox each day.

Most-Read Articles from SGB Media from November 2023

EXEC: VF Corp. Cutting Another 500 Jobs This Week

EXEC: Vista Outdoor Receives Unsolicited Offer to Acquire Company

Wolverine World Wide Accelerates Transformation Plan as Q3 Plummets

Report: Adidas Pauses Yeezy Releases

EXEC: Investor Doubts Follow Fox Factory’s Acquisition of Marucci Sports

Backcountry To Broaden Reach Going Wholesale With In-House Brand

Baird Sees Reawakened Investment Opportunity For Team Sports

EXEC: Vista Fine-Tunes New Structure, Leadership for Revelyst and Ammo Company

Nike Reshuffles Leadership in Design, Marketing and Technology

Brooks Running Eyes Return to Double-Digit Growth In 2024

Rounding out the SGB Top 20 Most-Read Articles for November:

Fox Factory to Acquire Marucci Sports

Academy Sports Settles Firearms Sales Lawsuit

EXEC: Adidas CEO Sees U.S. Marketplace Challenges Lasting Well into 2024

EXEC: Analysts Skeptical of Colt CZ’s Bid for Vista Outdoor

EXEC: Wrapping Up the Less-Than-Jolly Holiday Forecasts For Retail

EXEC: Dick’s SG Beats Q3 Expectations, Bullish on Holiday Selling

EXEC: Crocs Sets Plan to Revive HeyDude’s Growth

Adidas Ekes Out Growth in Q3 on Gains in all Regions Except North America

On Third Quarter Sales Jump 46.5 Percent and Diluted EPS Triples

Report: U.S. Retail Footwear Sales Dip for Thanksgiving Week