Nike, Inc. implemented executive changes and additions, highlighted by John Hoke becoming chief innovation officer, Martin Lotti assuming the role of chief design officer, Nicole Hubbard Graham rejoining Nike as chief marketing officer, and Muge Erdirik Dogan joining Nike as chief technology officer.

In a statement, Nike said the leadership changes seek to “continue to build on its strong momentum and deep commitment to serving athletes with product innovation, design excellence, and powerful storytelling while imagining the future of sport and serving consumers at speed and scale.”

As chief innovation officer, Hoke, a 30-year Nike veteran, will partner with Tom Clarke, president of innovation, Nike, Inc. “to amplify and accelerate Nike’s innovation strategy and distinction.” Hoke, most recently, was Nike’s first chief design officer.

Succeeding Hoke as chief design officer is Martin Lotti, a 26-year Nike veteran. Lotti assumes Nike’s top design role after most recently working as chief design officer for the Jordan Brand. Lotti will oversee all Nike designs, from footwear and apparel to brand and retail concepts.

The leadership changes with Hoke and Lotti are effective immediately.

Hubbard Graham will become the company’s chief marketing officer, Nike, Inc., effective January 2, 2024. Graham, a former 18-year Nike veteran, will lead Nike’s global brand marketing team and oversee all marketing, “aligning the company’s brand voice against its next era of growth.” Previously at Nike, she held various global marketing leadership roles across the business and geographies. Most recently, she was co-founder of the creative agency Adopt.

Graham succeeds Dirk-Jan “DJ” van Hameren, who will retire next summer after an “illustrious and impactful 31 years” with Nike.

“Innovation, design, and storytelling have always been the heart and soul of Nike. These leadership changes enable us to obsess further our unparalleled innovation, product, design, and storytelling to reimagine sport for the next generation of athletes,” said Heidi O’Neill, president of Consumer, Product and Brand, Nike, Inc. “Together, these leaders will deliver new levels of performance, style and breakthrough storytelling for consumers around the world.”

“I’d like to thank DJ for his dedication and commitment to Nike for the past 31 years. His vision and leadership will serve many generations to come,” said O’Neill. “I am proud of the work he has done to help make Nike the leader it is.”

Hoke, Lotti and Graham will report to O’Neill.

The hiring of Muge Erdirik Dogan as chief technology officer was previously reported. Nike said Dogan’s task will be to “further deepen and strengthen the speed, efficiency, and quality of Nike’s consumer experiences with products, platforms, and services. The role will deliver technology innovation to accelerate Nike, Inc.’s bold growth plans.”

Dogan will be on the executive leadership team and report to John Donahoe, president and CEO of Nike, Inc.

Dogan joins Nike from Amazon, where, most recently, she was the president of Amazon Fashion, leading the business, technology, science, product and operations teams. Previously, she held leadership roles across Amazon, including vice president for Last Mile Delivery and general manager of Beauty and Baby for North America.

“Muge is a consumer-driven leader who prioritizes connecting technology and science to customer experience, product innovation, and supply chain efficiency to drive profitable growth. She joins our deep bench of leadership talent across the enterprise that will lead us to capitalize on the great opportunities ahead,” said Donahoe.

Photo courtesy Nike