VF Corp. appointed Roger Spatz to the position of brand president, Reef, effective immediately. In addition to his new role, Spatz will continue to serve as president of VF’s Eagle Creek brand, a position he has held since 2011.
“Throughout his VF career, Roger has excelled in multiple leadership roles across various aspects of our business and has continually demonstrated his ability to lead successful teams, achieve results and create value for our organization,” said Scott Baxter, vice president, VF Corporation and group president Outdoor & Action Sports Americas. “His successful leadership of the Eagle Creek brand positions him well to take on this new responsibility with Reef, and I am confident that he will build on the brand’s solid foundation to achieve sustained growth in the years to come.”
During his 12 years at VF, Spatz has held a series of senior leadership roles, including serving as chief financial officer of both the Reef brand and the VF Outlet business. Prior to joining VF, Spatz spent 10 years with Cambridge-Lee Industries, a multi-national manufacturer and distributor of copper products, where he last served as executive vice president and chief operating officer.
“I am honored to be given the opportunity to lead another one of VF’s iconic brands,” said Spatz. “The future is bright for Reef and I’m excited to work with the talented teams at the brand to continue to deliver amazing products and experiences to its loyal and passionate base of core consumers.”
Image courtesy Reef
