Vera Bradley, Inc., owner of the Vera Bradley and Pura Vida brands, has appointed Ian Bickley to its Board of Directors, effective November 1.

“We are pleased to welcome Ian to our Board,” said Jacqueline Ardrey, president & CEO, Vera Bradley, Inc. and an executive member of the Company’s Board. “Ian’s deep, decades-long executive and public company leadership experience at global fashion lifestyle and luxury brands will be invaluable to Vera Bradley as we continue to execute our strategy to build long-term value for our shareholders.”

Bickley reportedly served as a key architect and leader at Tapestry, Inc. (fka Coach, Inc.), overseeing the company’s global expansion and growing Coach’s international sales from less than $20 million to more than $2 billion. As president of the International Group for Coach, and president of global business development for all Tapestry brands, he reportedly established an exceptional track record in building and revitalizing brands, developing omni-channel businesses, and managing and integrating a global multi-brand portfolio.

Bickley currently serves as an independent director and member of the Audit Committee and Corporate Responsibility and Sustainability Committee on the Board of Directors at Crocs, Inc., and as an independent director on the Board at Brilliant Earth, where he chairs the Nominating and Corporate Governance Committee and is a member of the Audit Committee. Previously, he served as an independent director on the Board at Natura & Co., where he served on the Strategy Committee.

“Ian’s appointment is another decisive step in Vera Bradley’s proactive and ongoing efforts to refresh the Board,” added Frances Philip, lead independent director, Vera Bradley, Inc. and chair of the company’s Nominating and Corporate Governance Committee. “The breadth of brand transformation and business development expertise that Ian brings aligns with the qualities we have been searching for in a new independent Board member. We are thrilled to welcome Ian to our Board of Directors.”

Images courtesy Pura Vida and Crocs, Inc.