Veltec Sports named Steve Marcus as its New England sales representative.
As distributor of women’s-only brand Shebeest, Veltec is committed to encouraging and supporting women in cycling. Marcus has also been a force in promoting women in the bicycle business since the 1970’s.
Pat Miller, owner of North Star Sports in Vermont, credits Marcus for her early success. “As one of the few women in the bike business 25 years ago, Steve always treated me with respect even though my shop at the time was the size of a garage,” Miller said. “His respect gave me the encouragement I needed to be a better business person,” she added.
Marcus’ sales territory includes Massachusetts, Maine, Rhode Island, Vermont, New Hampshire, and Connecticut, and he is a representative of all six Veltec brands: Descente, Lake, Shebeest, Prologo, Vredestein, and Enervit.