Noting that today’s generation of American youth is arguably the most technologically advanced and the least connected to the outdoors, the Outdoor Industry Association has scheduled a seminar at the Outdoor Retailer Summer Market on how to cultivate the next generation of outdoor enthusiasts. 

The seminar, moderated by Steve Rendle, CEO of The North Face, will feature panelists Larry Selzer, president and chief executive officer of The Conservation Fund, and John Flicker, president of the National Audubon Society. The panelists will share examples of programs that introduce youth to the outdoors, allowing them to explore and develop an appreciation for wildlands and waterways and the creatures that inhabit them. The seminar will also include a Q and A with the audience.

Mr. Selzer is president and chief executive officer of The Conservation Fund, a national nonprofit organization headquartered in metropolitan Washington, D.C. The Conservation Fund protects the nation’s legacy of land and water resources in partnership with other nonprofit organizations, public agencies, foundations, corporations and individuals. The Fund has protected more than six million acres since 1985.

Since John Flicker became president of the National Audubon Society in 1995, the organization has expanded its influence and effectiveness as one of the nation’s preeminent environmental organizations. Under Flicker’s leadership, Audubon has championed sound environmental public policy, from protection of America’s Endangered Species and National Wildlife Refuges, to critical legislation in the fight to restore vital wetlands and curb global warming, and launched the Important Bird Areas program, which provides a framework for community stewardship of habitats essential to bird populations.

The seminar will be held during Outdoor Retailer Summer Market on Saturday, August 9, from 12:00 noon through 1:00 p.m., at the Downtown Marriott in Salt Lake City, Utah.

Space is limited, so please RSVP here by 3:00 p.m. (MST) Monday, August 4.