Varsity Spirit and its Founder and Chairman, Jeff Webb, announced that he will shift his focus to growing cheer globally through his role as president of the International Cheer Union.
ICU represents federations in 116 countries and is recognized by the International Olympic Committee as the sport’s governing body. Through this move, Webb will forgo his full-time responsibilities as chairman of Varsity Spirit but will provide consultation services in addition to his work with the ICU. He will also focus on the recent launch of his political and public policy initiatives.
Webb transformed cheerleading and created a global enterprise that has impacted millions of young athletes. His leadership at Varsity Spirit created a company culture with a strong track record. He also brought Varsity Spirit, BSN Sports and Herff Jones together to form the Varsity Brands platform. Today, Varsity Brands serves as the extra-curricular partner for schools across the country.
Webb stated, “What started out of my apartment in 1974 has grown beyond my wildest aspirations, and I am proud of what has been accomplished by the entire Varsity Spirit team over all these years. We built a great company, and we have had an incredibly positive impact on so many young people in this country. I am grateful for the opportunity to have led the Varsity Spirit organization over the last 45 years.”
Varsity Brands CEO, Adam Blumenfeld, added, “Jeff Webb’s contributions to cheerleading is remarkable. He created an international phenomenon that inspired participants worldwide and created a unique and enduring business. For all that have worked with him, he has been a passionate and committed leader and we are thankful for his vision, energy and leadership as are the countless young people that have been positively impacted by his life and career. I wish Jeff well in this next chapter as he champions cheer’s global reach and attributes.
Blumenfeld concluded, “Jeff’s legacy at Varsity Spirit will continue with Bill Seely, our President, and his incredibly capable leadership team. It’s a perfect hand-off.”
Photo courtesy Varsity Spirit/Jeff Webb
