Urban Outfitters, Inc. plans to launch a fourth retail concept, this time focused on lifestyle home and garden products as well as antiques, live plants and flowers. The chain will draw inspiration from greenhouses.
“We are pleased to announce plans to launch our fourth brand early next year,” said Richard A. Hayne, chairman and president. “Our new concept is designed to appeal to men and women interested in a creative, sophisticated experience. Borrowing from the expertise and success of our other three brands, the fourth will also create a compelling shopping environment — this one inspired by the 'greenhouse'. Sites will be large and free standing. Merchandise will include lifestyle home and garden products combined with antiques, live plants and flowers,” he added. “We have an outstanding opportunity to serve the affluent consumer by offering a unique brand that overwhelms the senses with an eclectic product mix presented in a setting infused with beauty,” Mr. Hayne concluded.
