SGB Update Sportsmans

Polaris President of PG&A and Aftermarket to Retire

Steve Eastman plans to retire at the end of 2024. As a part of its leadership succession plan, Polaris is naming Andy Williams as president of PG&A and Aftermarket, effective January 1, 2025. Eastman will step into a strategic advisor role to support the transition and is expected to stay on through 2025.

Moonlight Partners with Abritu Sport for Canadian Distribution

Moonlight, the Norwegian brand known for its outdoor lighting equipment, is officially entering the Canadian market, which was made possible through a new distribution agreement with Abritu Sport, which distributes brands like NNormal and Coros. 

Cashion Rods Adds Industry Vet as New Operations Manager

With extensive experience managing OEM programs across the fishing industry, Reid McKinstry brings a wealth of knowledge and expertise that will further elevate Cashion’s OEM and private label fishing rods and blanks capabilities.

Sellmark Appoints New Global VP of Marketing

Vanessa McCoy, as the company’s new global vice president of Marketing, assumes leadership of five of the company’s seven brands, including Sightmark, Firefield, KJI, BulletSafe and Inforce.