SGB Update Sportsmans

Traeger Swings to Q1 Profit on Grill Growth; Sets Pricing Increase and Expense Cuts
In light of the uncertain demand environment and to promote balance sheet health, the company has significantly reduced purchase orders on grills and will reassess purchase plans with further sell-through data in the coming months.

EXEC: Daiwa Parent Warns on FY Sales Results; Will Exceed Profit Forecast
The company reported that outdoor, sports, and leisure industry markets plateaued due to the diversification of consumption into other leisure activities and the impact of rising prices amid the normalization of economic activity.

Sturm, Ruger Posts Flattish Q1 Revenues
Earnings improved 9.6 percent in the first quarter as sales dipped 0.8 percent. CEO Todd Seyfert said the flattish sales show Ruger is outperforming the industry amid the “clear and well-documented” headwinds facing the firearms category.

Garmin’s Fitness and Outdoor Segments Deliver Double-Digit Growth
Garmin, Ltd. reported sales rose 12 percent in its Fitness segment and 20 percent in its Outdoor segment while its Marine segment showed a 2 percent decline.

U.S. Consumer Confidence Sinks to Near Five-Year Low
The Conference Board’s Consumer Confidence Index fell to 86 on the month, down 7.9 points from its prior reading and below the Dow Jones estimate of 87.7. It was the lowest reading since May 2020.

Camping World’s Q1 Boosted by Strong Sales of Used RVs
Camping World Holdings, Inc. slightly reduced its net loss in the first quarter, ended March 31, but significantly improved its operating earnings before non-recurring charges on better margins. Sales rose 3.6 percent as declines in new RV sales were offset by a jump in used vehicles.

Revelyst Partners to License Outdoor Brands
The former outdoor products segment of the now-defunct Vista Outdoor business inked a multiyear partnership with Evolution USA, LLC, a U.S.-based licensing agency, to secure licensing deals for six of its outdoor brands, including Fox Racing, Simms Fishing Products, Camp Chef, Primos, Hoppes, and Blackburn.

ASA Hires New VP, Member Services and Business Development
Kendra Allman has over 25 years of experience in association management. She has held leadership positions at the National Grocers Association, National Association of Chain Drug Stores, National Stone, Sand & Gravel Association, and National Waste & Recycling Association.

RV Industry Association Sees Q1 RV Shipments Grow 14 Percent Year-over-Year
RVIA’s survey of manufacturers found that total RV shipments amounted to 37,348 units for March 2025, an increase of 15.8 percent compared to the 32,243 units shipped in March 2024. First quarter was up 13.9 percent.

Delta Waterfowl Hires New Regional Director for California
A native of central California, Frank Andrade began volunteering with Delta in 2018 after connecting with the area’s regional director. He has since served as chairman of the Grasslands Chapter in Gustine, CA.

Kinsey’s Inc. Welcomes New Dealer Sales Rep for Kentucky
As a Louisville, KY native, Michael Kmitch comes to Kinsey’s with a “strong working knowledge of product movement and understanding how an item goes from the manufacturer’s line to the consumer’s hands.”

Outtech to Represent Knives of Alaska Nationwide
Founded by Alaska Master Guide Charles Allen, Knives of Alaska has earned a reputation for delivering field-tested performance tools for the most demanding environments, including with professional guides and sportsmen.

Sports South Promotes Caleb Sutton to VP of Merchandising
Before joining Sports South, Sutton spent 15 years in the outdoor and shooting sports industry, most recently with Cabela’s and Worldwide Trophy Adventures.

Sports South Hires Brian Billiet as VP of Technology
Before joining Sports South, Billiet spent 14 years at Topgolf, where he played a pivotal role in shaping the company’s technology strategy and IT operations from the ground up.

Chattanooga Shooting Supplies to Distribute Diamondback Firearms
Diamondback Firearms, a family-owned and operated company, is known for manufacturing performance firearms that are 100 percent Made in the USA, with all production handled in-house.