SGB Update Sportsmans
Amer Sports Americas Centralizes Marketing Structure
Amer Sports Winter and Outdoor Americas (ASWO) has centralized its marketing management structure across all three of its brands in a bid to focus on retailers and consumers rather than products. Courtney Vermaas, previously Suunto USA marketing coordinat
Columbia Sportswear, Sorel Expand Global E-Commerce Sites
Columbia Sportswear Company announced the expansion of its global digital marketing footprint with the recent launch of new Columbia and Sorel-branded e-commerce sites in Canada and eight European countries…
OIA VP of Government Affairs Amy Roberts Departs
Outdoor Industry Association said Amy Roberts, its vice president of government affairs for the last six years, is leaving the organization to pursue an unspecified opportunity…
Facebook to Support eBay’s New X.Commerce Ecosystem
Facebook and eBay announced they had partnered to encourage development of a new generation of e-commerce applications with social networking capabilities…
Search Is On for Non-Profits Able to Take Over Some California State Parks
California's Department of Parks and Recreation has begun the process of closing 70 of the states 276 state parks even as park supporters race to find non-profits to keep some of them open…
Western Governors Create Advisory Panel for Get Out West Initiative
The Western Governors' Association has formed a diverse group of experts to develop recommendations for strengthening the Western economy by growing the outdoor recreation and tourism sectors and connecting today's youth to the many outdoor recr
The Buckle Posts Double-Digit Comp Sales Gain In September
The Buckle, Inc. reported that comparable store net sales increased 10.3 percent for the five-week period ended October 1, 2011 versus the year-ago period. Net sales for the fiscal month increased 13.0 percent to $98.4 million from net sales of $87.1 mill
Finish Line Earns Google Trusted Store Designation
The Finish Line, Inc. reported that www.finishline.com is participating in Google’s new Trusted Stores program…
Gerber Names Corey Maynard Vice President of Marketing
Gerber Legendary Blades announced the promotion of Corey Maynard to the position of vice president of marketing. Maynard assumes the role immediately and will continue to…
Chaco and Merrell Form Dedicated Sales Teams
Chaco and Merrell announced the reorganization of their sales forces to drive brand-specific growth and enhance service to their retail partners. As Chaco develops its 4-season offerings with closed toe footwear its need for sales support and field servic
C4 Waterman Secures Production in Asia
C4 Waterman, Inc. has completed negotiations to have all its SUP models manufactured at a new factory in Asia. Three weeks after canceling its exclusive licensing agreement with Boardworks Surf, C4 has entered into a joint venture with the factory, an in
PVH Corp. Announces Licensing Agreement for Van Heusen Slippers
PVH Corp. and Ashko Group LLC have entered into a licensing agreement under which Ashko Group will market and distribute men's and boys' slippers under PVH's Van Heusen brand…
New Balance Featured in Mike Lupica’s Book
Number-one New York Times bestselling author Mike Lupica's latest book “The Underdogs” features New Balance helping a young football player, achieve his dream by sponsoring his team's season with footwear, uniforms and equipment…
Bob’s Stores to Open Fourth Store in Long Island
Bob’s Stores announced the grand opening of its newest location at 3083 Jericho Turnpike in East Northport, NY. The doors of its fourth store on Long Island officially open Saturday, Oct. 8…
Macy’s, Inc. to Accelerate Adoption of RFID Technology
Macy's, Inc. announced that its Macy's and Bloomingdale's stores are adopting RFID (radio frequency identification) technology on an accelerated timeline to more precisely manage item-level merchandise inventories. By the third quarter of 2
