SGB Update Sportsmans
L.L.Bean Launches L.L.Bean Visa Everywhere Giveaway
L.L.Bean and Barclaycard US announced a new promotion for L.L.Bean Visa card members. The Take L.L.Bean Visa Everywhere Giveaway offers an opportunity for L.L.Bean cardmembers to win a cash grand prize of $250,000…
iFitness Changes Name to Fitletic
iFitness, Inc., a maker of hydration belts, running belts and accessories, has changed its name to Fitletic…
New Balance to Sponsor Comrades Marathon
New Balance officially signed a multi-year contract to be the technical footwear and apparel sponsor for the Comrades Marathon, the world's oldest ultra marathon and one of South Africa’s premier sporting events…
Grassroots Names Top Retailer, Vendor and Reps of Year at Summer Show
The Grassroots Outdoor Alliance honored the winners of its annual award program at its 13th annual summer trade show, which drew 330 attendees to Ogden, UT June 10-13 and culminated with the donation of 55 bikes to local kids…
Backcountry Marketing Hire Highlights Pivot Toward Cycling
Backcountry continued its pivot toward cycling last week when it named former Scott USA director of marketing Adrian Montgomery as director of brand marketing…
Cliff Keen Reaches Endorsement Deals With Metcalf, Van Dusen
Cliff Keen Athletic has entered into separate marketing and athlete endorsement deals with men's freestyle wrestler Brent Metcalf and prominent women's wrestling coach Marcie Van Dusen…
Nike, DuPont and Outdoor Brands Split Embrace Obama Climate Plan
Nike, Outdoor Industry Association and Aspen Ski Company were among a handful of sporting goods companies and trade groups last week to cheer President Obama’s climate change speech, even as the head of the National Association of Manufacturers (NAM
Report: Under Armour to Sponsor St. John’s
Under Armour Inc. has agreed to a six-year contract with St. John's University, the New York Post reported. Nike currently sponsors the college…
Unequal Technologies Names First Retail Dealer
Unequal Technologies has begun selling its customized, concealed sports protection through its first retail dealer. Schuylkill Valley Sports (SV Sports) will begin carrying Unequal's Head Protection Zone, a suite of supplemental head padding for athl
Trek to Launch Own WorldTour Team in 2014
Trek Bicycle has reached an agreement with Leopard SA to acquire its WorldTour racing license to create a new pro cycling team debuting in 2014. While it has been a named sponsor since the team's inception in 2010, ownership will enable Trek to creat
Shimano to Invest $36 Million in Philippines Bike Components Factory
Shimano’s subsidiary in Singapore is investing approximately $36 million to build a bicycle components factory in the Philippines to better serve the emerging market, the company announced…
Boa Technology Deepens Its Support of Triathlon
Boa Technology Inc., which has recently launched triathlon-specific footwear with partner brands Zoot and Specialized, is sponsoring nine triathlons in 2013, including the Ironman 70.3 race in Boulder, Colorado, on August 4, and the Ironman World Champion
Adidas Canada Partners with Canadian Olympic Team
Adidas Canada and the Canadian Olympic Team announced a four-year partnership agreement making Adidas the official high performance apparel and footwear supplier for the Canadian Olympic Team. Previously, Hudson’s Bay Company was the lone provider f
Headsweats to Sponsor Tour de France Segments
Headsweats will be the exclusive sponsor of NBC Sports Network’s “Ask Bobke” segment during Tour de France coverage for the third consecutive year…
President of Cycling Sports Group Resigns
Jeff McGuane has stepped down as global president of Cycling Sports Group (CSG), which sells the Cannondale, GT, Mongoose and some Schwinn bicycles to independent bicycle dealers…
