Nike, Inc. announced the creation of Nike+ Fuel Lab, an evolution of its
popular Nike+ Accelerator program. Based in San Francisco, the 2014 Nike+ Fuel Lab is designed for tech
companies with an existing product offering and a desire to help people
live more active lives by connecting with NikeFuel. Ten partner
companies will be selected and given tools, resources and support to
bring an integrated product to market by the end of the 12-week
program.
More information is available at www.nikefuellab.com.
At an event in New York City, Nike also introduced the Nike+ FuelBand SE, the newest version of the iconic Nike+ FuelBand, which seamlessly connects users with a new Nike+ FuelBand App. It also showed updates to the Nike+ Running App and the recently announced Nike+ Move
App.
“We continue to innovate around the Nike+ ecosystem to deliver the very best experiences for our consumers, motivating and inspiring athletes at all levels,” said Stefan Olander, Nike’s VP of Digital Sport. “The Nike+ Fuel Lab, along with new Nike+ FuelBand SE and Nike+ Apps significantly enhance our NikeFuel platform.”
