SGB Update Sportsmans
Reebok Revamps Logo
Reebok has unveiled its new brand mark – the Reebok Delta symbol. The branding change coincides with Reebok’s singular focus on fitness. The new Reebok Delta symbol represents the positive and transformative change that fitness can have on a person
Calida Group Reports Lafuma Groupe Losses Lessened in Oct-Dec Quarter
Lafuma Groupe generated a negative operating result before one-time items of €4.4 million for the three months ended Dec. 31, 2013, compared with -€6.6 million a year earlier, according to financial information released by its new parent compa
Oakley’s Sagging Sales to US Military Slowed Luxottica’s Q4 Growth
Luxottica reported U.S. sales by its Wholesale Division increased 12.1 percent in the fourth quarter ended Dec. 31, 2013, excluding a drop in Okaley's sales to the U.S. Army. Oakley experienced strong double-digit growth in Europe and emerging market
Hoka One One Adds More Elite Runners to Athlete Roster
Hoka One One has added Olympic Marathoner Magdalena Lewy-Boulet and All-American Miler Nicole Schappert to the brand’s squad of elite runners…
AAI Named Official Supplier of 2014 World Artistic Gymnastics Conference
American Athletic, Inc. (AAI), a leading U.S. manufacturer of gymnastics apparatus in all categories, has been named the official supplier of the 2014 World Artistic Gymnastics Championships. It was announced by the Federation Internationale de Gymnastiq
Bern Unlimited Adds Swedish Freestyle Skier
Bern Unlimited (Bern), the lifestyle action sports company specializing in head protection for non-motorized action sports, officially announced the addition of Swedish freestyle skier Henrik Harlaut to its snow team…
Asics to Sponsor Mammoth Track Club
Asics America has become title sponsor of the Mammoth Track Club, one of the country’s most respected running clubs. The club has hosted some of America’s top distance runners, boasting 12 Olympians, 12 World Cross Country medals, 23 national
Deckers Posts Surging Q4 Profits on Double-Digit Sales Gains
Deckers Outdoor Corp. reported sales in the fourth quarter increased 19.2 percent to a record $736.0 million.
Among its larger brands, sales grew 18.1 percent at Ugg, 45.2 percent at Sanuk, and 13.6 percent at Teva. Retail sales increased 31.4 percent to
Sanuk Appoints VP of Marketing
Sanuk, a division of Deckers Outdoor Corporation, announced that Ethan Anderson has joined Sanuk as global vice president of marketing. Anderson most recently served as EVP, global creative director at Volcom…
Sporting Goods Brands Nab Top Scores in Responsible Sourcing Survey
Adidas scored highest of 49 western brands tested on their efforts to keep cotton grown or harvested by forced Uzbeki labor out of their supply chains, according to a new report by the Responsible Sourcing Network. Patagonia landed…
TJX’s Q4 Profits Dip on Markdown Pressures
The TJX Companies, Inc. reported fourth-quarter sales were $7.8 billion, a 1 percent increase over the 14-week prior-year period. Consolidated comparable store sales increased 3 percent…
Life Fitness to Launch Activewear Line This Fall
Life Fitness, the global leader in commercial fitness equipment manufacturing, signed an exclusive licensing agreement with Amiee Lynn, Inc. to design, manufacture and market a full line of activewear that will be available later this year in the United S
Reebok Showcases Supermodel Miranda Kerr in Campaign
Reebok revealed its new campaign with international supermodel Miranda Kerr for its new shoe, Skyscape…
Macy’s, Inc. Posts Fifth Consecutive Year of Double-Digit EPS Growth
Macy’s, Inc. reported continued sales and earnings growth in the fourth quarter and full year 2013, ended Feb. 1, 2014. In its guidance for 2014, the company expects continued improvement in sales and earnings in the coming year from its core busine
Rocky Brands Gains Q4 Sales Boost from Weather
Rocky Brands, Inc. reported earnings declined slightly in the fourth quarter but sales grew 5.7 percent in the fourth quarter, to $61.6 million, thanks to cold, snowy conditions that supported both its work and hunting shoe businesses…
