SGB Update Sportsmans
Sunday Afternoons Unveils New Brand Campaign
Sunday Afternoons, which makes adventure and sunprotective headwear, is unveiling a new brand campaign in Spring 2016 aimed to support the company’s significant growth in both global and domestic markets…
New Balance Launches New Global Brand Platform
New Balance debuted a new brand platform – Always in Beta – the brand’s promise “to relentlessly improve, to never stop pushing and to always strive for more.” At the same time, the brand highlights its focus on inspiring athletes around the world.
E-bike Lobbyists Assess Progress as State Assemblies Wind Down
Legislation that would update state vehicle and traffic laws for e-bikes remains alive in California, but has floundered in New York, where advocates are now focused on broadening support ahead of another push next year, according to….
Guardian Sports Announces Sponsors
Guardian Sports said HEX Performance, athletic apparel and gear detergents, and The Art of Lax have signed on as sponsors for the 2nd Annual Guardian National Championships…
SKLZ Partners with Elite Clubs National League
SKLZ, the maker of training devices, has become the “Official Training Partner” of the Elite Clubs National League (ECNL)…
Turtle Fur Names Rep for California, Arizona and Vegas
Turtle Fur named Patti Fisher as its newest rep for the territory encompassing Southern California, Arizona and Las Vegas…
RECALL: 133,000 Lululemon Tops
Lululemon Athletic Inc. is recalling 133,000 women's tops because when the elastic draw cord with a hard tip in the hood or around the neck area is pulled or caught on something and released, it can snap back and impact the face area and result in in
Sunice Continues Partnership with PGA Tour
Sunice is continuing its partnership with the PGA Tour, having been selected as outerwear supplier for the International Team at The Presidents Cup 2015…
PeopleForBikes Awards Nearly $50K in Community Grants
PeopleForBikes awarded nearly $50,000 in community grants to support infrastructure and advocacy initiatives in seven communities across the country…
VF Appoints Steve Rendle as President and COO
VF Corporation promoted Steve Rendle to president, COO and to VF’s board of directors. Rendle had most recently been SVP Americas and was VP and group president – Outdoor & Action Sports from 2011 to 2014…
Total Hockey Acquires Players Bench
Total Hockey has acquired Denver-based Players Bench in a deal that will add eight stores in Colorado, Texas, Utah, Wisconsin and Ohio…
Safilo Group to Move North American HQ Closer to Manhattan
Safilo Group, the Italian parent of the Smith sports optics and helmet brand, plans to relocate its North American headquarters closer to its Manhattan showroom…
Everlast Opens First Stores in the U.S.
Everlast Worldwide is opening all three of its first U.S. brand stores in Florida. The stores will showcase boxing and mixed martial arts gear, alongside its new line of fitness apparel for men and women…
Interbike’s New Inside Test Track Designed for Conventional and E-bikes
Interbike will provide an indoors test track at this years show so attendees can better evaluate the performance of motor systems and bicycle designs, including E-bikes, Fat Bikes, and Urban/Lifestyle bikes.
NOCSAE Says Data Does Not Yet Justify Youth Helmet Standard
The National Operating Committee on Standards for Athletic Equipment (NOCSAE) said there is still not enough data to suggest a distinct helmet mass limit for youth…
