SGB Update Sportsmans

Bushnell Named Official Optic Of Realtree

Bushnell has been named the “Official Optic” of Realtree. This new agreement expands the partnership between two of the industry’s top hunting brands with Bushnell Optics enjoying exclusive placement across all Realtree television, digital and social channels.

Report: Spike In Ammo Sales Reflects Rise In African American Gun Owners

Online ammunition retailer Ammo.com, which has just celebrated the three-year anniversary of their partnership with the National African American Gun Association (NAAGA), provides unique insight into the ammo buying habits of NAAGA members following the death of George Floyd.

ORR Makes Final Push For Senate To Pass The Great American Outdoors Act

Over 100 outdoor businesses, from Fortune 500 companies to mom and pop shops, including specialty retailers, apparel, gear and vehicle manufacturers, outfitters and guides, campground and marina operators, and more sent a letter to Senate leadership urging swift passage of the Great American Outdoors Act.

Great American Outdoors Act Moves Toward Final Senate Passage

On Tuesday, the U.S. Senate voted 80-17 to proceed with consideration of the Great American Outdoors Act, a massive legislative package to fund access to and maintenance of the nation’s public lands. A final vote on the measure is expected within a week.

Tim O’Connor Joins 1791 Gunleather As Marketing Director

1791 Gunleather has tapped Tim O’Connor as Director of Marketing. O’Connor joins the 1791 Gunleather team with over 25 years of sales and marketing experience in the hunting and shooting industry. In his new role, he will oversee all marketing activities for 1791 Gunleather.

Gearlab Adds Canadian Sales Rep

Gearlab Outdoors has added new sales representation in Canada, expanding their global footprint in the paddle and watersports markets. Stepping into the Canadian sales role is Michael Gilbert who is the founder of B.C. Kayak Centre and life-long kayaking instructor and enthusiast.

Sportsman’s Warehouse Q1 Revenues Soar 41.8 Percent

Sportsman’s Warehouse Holdings Inc.’s revenues jumped 41.8 percent in the first quarter due to surging demand for firearms and ammunition. Said Jon Barker, CEO, in a statement, “We introduced many new customers to the Sportsman’s Warehouse brand during the first quarter and we believe this bodes well for our long-term growth.”