SGB Update Sportsmans

Smith & Wesson’s Q4 Revenues Jump 33 Percent

Smith & Wesson Brands Inc. reported sales in the fourth quarter ended April 30 were $233.6 million compared with $175.7 million for the fourth quarter last year, an increase of 32.9 percent. The company showed a steep loss in the quarter due to an impairment charge for the Outdoor Products & Accessories segment, which is being spun-off, related to the negative impact of COVID-19 pandemic.

Walther Arms Taps McCanna To Lead Sales Effort

Walther Arms has hired Rob McCanna as VP of sales. His resume includes 15 years in a variety of executive sales roles with Remington Arms including senior vice president, global sales and marketing.

Bushnell Named Official Optic Of Realtree

Bushnell has been named the “Official Optic” of Realtree. This new agreement expands the partnership between two of the industry’s top hunting brands with Bushnell Optics enjoying exclusive placement across all Realtree television, digital and social channels.

Report: Spike In Ammo Sales Reflects Rise In African American Gun Owners

Online ammunition retailer Ammo.com, which has just celebrated the three-year anniversary of their partnership with the National African American Gun Association (NAAGA), provides unique insight into the ammo buying habits of NAAGA members following the death of George Floyd.