SGB Update Sports & Fitness
Sport 2000 International Adds Nordic Chains
Team Sportia Ab of Sweden and its majority owner SGN Sportia of Finland have joined Sport 2000 International, greatly extending the reach of Europe's second largest buying group in the Nordic countries…
Imperial Headwear Named Official Headwear of Solheim Cup
Imperial Headwear named the official headwear of the Solheim Cup that will be taking place September near Heidelberg, Germany…
EORA’s Killington Show Draws 55 Cycling Lines
Eastern Outdoor Reps Association reported steady attendance at its August trade shows in Greenville, SC, and Killington, VT, where cycling brands displayed more than 55 product lines…
Saucony Run for Good Foundation Marks 10 Years
Saucony and the Saucony Run for Good Foundation celebrated a decade of fighting childhood obesity by announcing a new round of grants to running clubs across the United States…
OIWC Names Two Directors
The Outdoor Industries Women’s Coalition (OIWC) has elected Steve Meineke, president of Keen Footwear, and
Layne Rigney, senior VP of global sales at CamelBak, to its board of directors…
Adidas to Become Official Outfitter of the CFL
The Adidas Group will take over the role of Official Outfitter and Licensing Partner of the Canadian Football League from Reebok starting with the 2016 season…
Champion Benefiting as Value Alternative
At Goldman Sachs Global Retailing Conference, Rich Noll, HanesBrands Inc.’s chairman and CEO, said the company’s Champion brand is benefiting from its value positioning under Under Armour and Nike…
ABEO Group Names New CEO of SA Sport
ABEO Group reported Bill Wild has become the new CEO of SA Sport, the gymnasium and sports equipment manufacturer. Wild most recently served for twelve years as EVP and VP of sales and marketing for Jaypro Sports…
Adidas Signs Aaron Rodgers
Adidas announced a multiyear partnership with reigning NFL MVP, quarterback Aaron Rodgers. The Green Bay signal caller will take a leading role in upcoming Adidas brand marketing campaigns. Other Adidas NFL endorsers include DeMarco Murray, Jimmy Graham,
Interbike Awards Gala to Raise Funds for World Bicycle Relief
Interbike will auction off centerpieces sculpted from SRAM components by artist Mark Castator at the Interbike Awards Gala to help raise funds for World Bicycle Relief…
Sterling Rope Announces Personnel Changes
Sterling Rope Company Inc., which has been ramping up to relaunch its brand this fall, has hired four new employees and reassigned four others…
Swiftwick Names Cowan National Sales Manager
Swiftwick of Brentwood, TN has named Chris Cowan national sales manager for the outdoor, team, lifestyle and medical verticals…
PacSun to Cut Costs, Consider Assets Sales in Wake of Disappointing Q2
Pacific Sunwear of California Inc. is looking to cut another $15 million in annual costs and possibly sell and leaseback buildings in a bid to shore up its finances following a disappointing fiscal second quarter…
Li and Fung Revneues Slip 1 Percent in First Half
Li & Fung Limited reported revenue slipped 1 percent to $8.63 billion for the six months ended June 30, 2015. Revenue in the trading business decreased 2.5 percent, while the logistics business continued its high growth trajectory with revenue increasing
Adidas Extends Sponsorship Agreement with Bucknell
Bucknell Athletics and Adidas have again extended their product and sponsorship agreement, which maintains Adidas as the exclusive supplier of footwear, uniforms, apparel and accessories for all 27 Bison varsity athletics teams…
